Business owners, executives and hiring managers … you are all conscious of the new leadership challenges prompted by the pandemic. Clearly, promoting a culture of engagement, belonging, and purpose has never been more important in the workplace.
Your brand is the face of your company. It represents who you are, what you do and what the buyer can expect from doing business with you. Keep in mind … it’s the perception of consumers that will define the value (or lack thereof) of your brand.